About Us

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ABOUT PACKED DIRECT

Our Heritage

Starting from a humble retail shop in 1969 in Smethwick, West Midlands, USB International Limited has grown from a local family business into a leading international provider of travel and home goods. Led by Udy Agarwal, the business was founded on the principles of variety and customer service. Since Udy joined in 1990 and expanded the business alongside his wife Mala in 1995, we have transitioned from local retail to global importing and wholesaling. Today, Packed Direct is the official direct-to-consumer trading name of USB International Limited, bringing our decades of expertise in textiles and travel goods directly to your doorstep.

Why Shop With Us?

Direct from Brand: No middleman. We are the trading arm of the manufacturer/importer. Decades of Experience: Over 50 years of retail and wholesale heritage.

UK Based: All operations, including our dedicated customer support team, are based in our Essex headquarters.

Transparent Business Information In compliance with Google’s transparency standards and UK business regulations, please find our legal details below:

  • Trading Name: Packed Direct
  • Legal Entity: USB International Limited
  • Company Registration Number: 04036237
  • Registered Office Address: Unit 5, Russel House Hornsby Way, Southfields Business Park, Basildon, England, SS15 6TF
  • VAT Number: GB610954258
  • Customer Support: support@packeddirect.com
  • Our Brands & Expertise

    As a specialist in the travel and lifestyle sector, we don't just sell products; we manage a portfolio of trusted brands. When you shop with Packed Direct, you are buying directly from the source.
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