This Privacy Policy describes how USB International Limited (trading as "Packed Direct", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from www.packeddirect.com (the "Site").

1. DATA CONTROLLER

USB International Limited is the data controller for the information collected on this site. Registered Address: Unit 5 Russel House, Russel Square, Southfields Business Park, Laindon, Essex, SS15 6TF. Contact Email: support@packeddirect.com

2. PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We collect Personal Information using the following technologies:

• Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier.

• Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site (including the Google Tag and Meta Pixel).

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

3. HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this information to:

• Communicate with you;

• Screen our orders for potential risk or fraud; and

• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

   

4. GOOGLE SERVICES & ADVERTISING (Google Compliance Section)

We use Google services to improve our website and provide relevant advertising.

• Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

• Google Ads & Remarketing: We use Google Ads to provide targeted advertisements to you on third-party websites (including Google) after you have visited our site. This is done through cookies.

• Google Signals: We may use Google Signals, which associates visitation information that Google Analytics collects from our site with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization.

5. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

• Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

• Marketing & Shipping: We share data with partners like Omnisend for newsletters and courier services for delivery.

• Compliance: We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

6. YOUR RIGHTS (GDPR/UK-GDPR)

If you are a European or UK resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information above.

 

7. DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

8. CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.